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PPC Case Study: Real Estate Lead Generation Campaign (USA)

Client Overview:

  • Industry: Real Estate (Buy & Sell Residential Properties)

  • Location: Texas, USA

  • Objective: Generate qualified leads (home buyers & sellers) in selected zip codes

  • Ad Platform: Google Ads (Search + Display Retargeting)

Campaign Goals:

Acquire qualified buyer & seller leads at an optimal cost

Focus on high-intent local keywords

Capture user details via a landing page form or click-to-call

Strategy Breakdown:

1. Campaign Setup: Campaign Type: Google Search (High-intent)

Target Area: Zip code targeting around Houston, TX

Ad Schedule: 8 AM – 10 PM (Peak user activity)

Landing Page: Dedicated form-based lead capture page with MLS listings & call-to-action

2. Keyword Strategy: Used exact and phrase match keywords such as:

"Homes for sale in Houston"

"Sell my house fast in TX"

"Realtor near me"

Negative keywords: "free", "jobs", "rental"

3. Ad Copy: Example Ad Headline:

"Find Your Dream Home in Houston | Top-Rated Realtors"

"Sell Your House Fast – Get a Free Home Valuation"

Included phone extensions & site links for home listings and agent info

4. Landing Page Optimization: Mobile-optimized

Local testimonials and property images

Lead form with "Get Free Consultation

Results After 60 Days:

Google Ads PPC Case Study

Final Outcome:

The campaign significantly outperformed the client’s previous agency efforts (CPL was reduced from $39 to $16), and the client closed 7 property deals worth over

$2.1M

in property value during the campaign.

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